Croatia Named Best European Country to Visit in 2025
Croatia has officially been named the Best European Country to Visit in 2025 by European Best Destinations (EBD), following a public vote from over one million travelers worldwide. This recognition, presented at ITB Berlin—one of the world’s largest travel trade fairs—cements Croatia’s position as a leading destination for both leisure and business travelers, digital nomads, and adventure seekers alike.
Why Croatia Stands Out in 2025
Croatia’s appeal is multifaceted. The country boasts a pristine coastline dotted with over a thousand islands, historic cities like Dubrovnik and Split, and a rich tapestry of culture and tradition. Its Mediterranean cuisine, world-class wines, and fresh seafood attract food lovers, while adventure tourism and vibrant nightlife draw younger travelers. Additionally, Croatia’s commitment to sustainable tourism and authentic experiences sets it apart from traditional European destinations.
Sustainable Tourism and Eco-Friendly Initiatives
Sustainability is at the heart of Croatia’s tourism strategy for 2025. The country leads with eco-resorts, green travel initiatives, and protected natural parks such as Plitvice Lakes and Mljet National Park. These efforts ensure that visitors can enjoy Croatia’s natural beauty while supporting environmental conservation. Travelers increasingly seek destinations that prioritize the environment, and Croatia’s dedication to sustainability is a major reason for its growing popularity.
Digital Nomad and Remote Work Haven
The rise of remote work has transformed travel trends, and Croatia has quickly adapted. With reliable internet infrastructure and a welcoming atmosphere, the country is an ideal destination for digital nomads. Picturesque coastal towns, serene countryside, and vibrant urban centers offer a perfect blend of work and leisure. Croatia’s digital nomad visa and supportive community make it a top choice for those seeking a flexible lifestyle in a stunning setting.
Authentic Experiences and Unique Offerings
Modern travelers crave authenticity, and Croatia delivers. Visitors can immerse themselves in local traditions, explore UNESCO-listed heritage sites, and participate in wine-tasting tours Whether it’s sailing along the Adriatic, discovering hidden gems in inland Croatia, or enjoying wellness retreats in natural spas, the country offers a diverse range of experiences for every type of traveler.
Croatia’s Success at ITB Berlin
At ITB Berlin, Croatia’s tourism delegation, led by Minister of Tourism and Sports Tonči Glavina and Croatian National Tourist Board Director Kristjan Staničić, presented the country’s full tourism offer. The delegation emphasized Croatia’s value for money, quality, and year-round appeal. Germany remains Croatia’s most important source market, accounting for over 20% of total overnight stays. The fair also provided an opportunity to strengthen partnerships with key travel industry players and showcase Croatia’s commitment to sustainable tourism development.
“Germany is the most important source market for us, and that is why at this one of the world’s most important tourism fairs in Berlin we are sending the message that Croatia is a destination that offers Germans value for money, that offers quality and a wealth of content 365 days a year. We are also proud that Croatia was declared the best country to visit in 2025 according to European Best Destinations, as chosen by more than a million travelers, who voted for the most beautiful European destinations, and Croatia took first place,” said Minister Tonči Glavina.
Focus on Quality and Year-Round Tourism
Croatia’s tourism strategy for 2025 goes beyond simply increasing visitor numbers. The country aims to attract travelers seeking high-value, authentic experiences and to disperse tourism more evenly across the country, including inland regions. There is a strong focus on extending the season, with increased promotion of pre- and post-season travel. This approach not only supports sustainable growth but also enhances the visitor experience and benefits local communities.
With increased visibility among 220 million potential travelers through media partners like Forbes and Condé Nast, Croatia is poised for another record-breaking year in tourism. The country’s blend of natural beauty, cultural richness, and modern amenities ensures that every visitor finds something unforgettable.